AQCon Kickstarter Campaign
Performance-Based Capital Raise Partnership
Campaign Overview
AQCon is launching a performance-driven Kickstarter campaign to accelerate the deployment of scalable concrete quadplex housing in Toronto.
This campaign is designed to:
Validate market demand
Raise early-stage growth capital
Build a committed investor-supporter base
Establish momentum for long-term scaling and licensing
This is a results-only partnership model.
100% Commission Model
25% commission on all funds generated
AQCon pays all admin fees from their share
No retainers
No upfront fees
No ad spend required
Commission paid upon Kickstarter disbursement
Compensation applies only to funds directly generated by the promoter
This structure ensures full alignment — compensation is earned only if capital is successfully raised.
Promoter Responsibilities
Phase 1: Strategy & Content Development
Develop campaign narrative
Produce campaign video
Create all written content
Structure reward tiers
Design visuals and campaign assets
Build outreach messaging
Segment and prepare contact database
Phase 2: Pre-Launch Warm-Up
Personal outreach to high-value contacts
Secure 20–30% anchor commitments
Confirm launch-day momentum
Prepare initial funding wave
Phase 3: Live Campaign
Organic-only outreach through:
Email campaigns
Direct investor calls
LinkedIn outreach
Webinars
Network referrals
Final-week urgency push
Target Audience
Primary Audience
Real estate investors
Mortgage-free property owners
Private lenders
High-net-worth individuals
Construction & housing professionals
Secondary Audience
Urban density advocates
Housing reform supporters
Social impact–focused investors
Commission Scenarios
Compensation scales directly with results.
$200,000 Raised
$50,000 Commission$500,000 Raised
$125,000 Commission$1,000,000 Raised
$250,000 Commission
FAQs
5
Campaign Status & Timeline
1
The campaign is currently in pre-launch.
AQCon will provide:
Full technical documentation
Investor pitch deck
Comprehensive business plan
Completed IndieGoGo campaign homepage
The performance partner will be responsible for:
Final campaign positioning and messaging optimization
Content creation (email, social, video scripting if needed)
Database activation and outreach
Traffic generation using their existing audience
Full setup of tracking and attribution systems
Conversion optimization through launch
Validation & Proof Points
2
Yes. AQCon’s 60% cost-reduction claim is supported by technical modeling and cost analysis.
Engineering Documentation
Structural design drawings
Wall assembly specs
Reinforcement schedules
Material optimization analysis
The monolithic concrete system reduces trades, sequencing, and material diversity.
Cost Breakdown Analysis
Side-by-side comparison with conventional Ontario wood-frame multi-unit builds covering:
Materials
Labour
Soft costs
Timeline
Long-term maintenance
Campaign Assets
3
Core Materials
Engineering package
Cost breakdown analysis
Investor pitch deck
Business plan + 5-year financial model
Campaign Setup
IndieGoGo homepage (pre-launch)
Reward tiers + FAQ
Campaign narrative framework
Visuals & Validation
Architectural renderings + floor plans
Cost comparison graphics
Performance Partner Role
Content creation
Audience activation
Tracking + conversion optimization
All documentation and structure are ready. Execution is the next step.
Commission Structure & Tracking
4
Commission
25% commission on all funds directly generated
Commission-only (no retainers or upfront fees)
Paid on verified, attributable contributions
Attribution & Tracking
Unique tracking links (UTMs + custom referral codes)
Dedicated landing page if required
Real-time dashboard access
Clear reporting protocol before payout
Responsibility
The performance partner is responsible for:
Campaign setup and optimization
Audience activation
Content creation
Full tracking implementation
Compensation is strictly performance-based and tied to measurable capital raised.
Funding Goal
$250,000
25% commission to promotional partner
Of total gross total
75% paid to AQCon
AQCon will pay all administrative costs to IndieGoGo